Bright Path
BrightPath Consulting, a leading management consultancy firm, wanted to create a dynamic website that reflected their professional expertise and catered to a corporate audience.
Project Overview
BrightPath Consulting, a leading management consultancy firm, wanted to create a dynamic website that reflected their professional expertise and catered to a corporate audience. Their goal was to offer clients a seamless experience while incorporating features to drive engagement and improve lead generation.
Our Solution
We built an elegant, high-performing website for BrightPath Consulting, featuring intuitive navigation, a modern design system, and robust content management capabilities.
Project Objectives
Create a Professional Digital Presence
Design an elegant, user-friendly interface that showcases their expertise effectively.
Enhance User Experience
Implement intuitive navigation and content organization to help visitors find information quickly.
Improve Lead Generation
Develop strategic CTAs and contact forms to convert visitors into qualified leads.
Establish Content Strategy
Create a platform for thought leadership content and case studies.
Key Features Delivered
Responsive Design System
Created a flexible design that delivers optimal viewing on all devices.
Service Showcase
Designed interactive sections highlighting key consulting services with detailed information.
Case Study Portfolio
Developed a filterable portfolio to showcase successful client projects.
Integrated Blog Platform
Built a robust content management system for publishing industry insights.
Lead Capture System
Implemented strategic contact forms with integrated CRM connection.
Our Approach
Discovery Phase
- Conducted stakeholder interviews with BrightPath leadership to understand business goals and brand values.
- Performed competitive analysis to identify industry standards and opportunities for differentiation.
Design & Development
- Information Architecture: Created logical site structure and user flows based on target audience needs.
- Visual Design: Developed a professional design system that reflected BrightPath's corporate identity.
- Content Strategy: Mapped content requirements and created templates for case studies and service pages.
- Technical Planning: Selected WordPress with custom theme development for optimal flexibility and performance.
Implementation
- Custom Development: Built a tailored WordPress theme with modular components for maximum flexibility.
- SEO Integration: Implemented technical SEO best practices including schema markup and site performance optimization.
- CRM Integration: Connected lead forms with HubSpot to streamline client acquisition workflow.
Results & Impact
Measurable outcomes and positive impact delivered
Strategic CTAs and improved UX drove higher conversion rates.
SEO optimization attracted new potential clients through search engines.
Engaging design and content kept visitors on the site longer.
The website received recognition for excellence in B2B design.
