Eco Green
EcoGreen Solutions, a sustainability consultancy, needed a content-rich digital platform to share their expertise and resources with a growing audience of environmentally conscious businesses and consumers.
Project Overview
EcoGreen Solutions, a sustainability consultancy, needed a content-rich digital platform to share their expertise and resources with a growing audience of environmentally conscious businesses and consumers. They required a solution that would organize their extensive content library in an accessible, engaging way.
Our Solution
We designed and developed a content-focused website combining engaging visuals with an easy-to-navigate layout for sharing blogs, videos, and sustainability resources.
Project Objectives
Create a Content Hub
Build a platform to organize and present multimedia sustainability content effectively.
Improve Content Discoverability
Implement intuitive navigation and search functionality for users to find relevant resources.
Increase Audience Engagement
Design interactive elements to encourage deeper exploration of sustainability topics.
Establish Thought Leadership
Position EcoGreen as an authoritative source for sustainability information and best practices.
Key Features Delivered
Advanced Content Categorization
Implemented a taxonomy system for organizing resources by topic, format, and audience.
Integrated Media Library
Created a unified platform for blogs, videos, podcasts, and downloadable resources.
Interactive Sustainability Tools
Developed calculators and assessments to help users evaluate their environmental impact.
Community Features
Added commenting, sharing, and user profile capabilities to foster community engagement.
Resource Dashboard
Built a personalized dashboard where registered users can save favorite content.
Our Approach
Discovery Phase
- Conducted content audit and user research to understand information needs and usage patterns.
- Developed content strategy and information architecture to support diverse resource types.
Design & Development
- Content-First Design: Created a clean, readable design that prioritizes content consumption and readability.
- Visual System: Developed a nature-inspired color palette and imagery style guide to reinforce sustainability themes.
- Responsive Layouts: Designed flexible templates that adapt to different content types and screen sizes.
- Accessibility Focus: Ensured WCAG 2.1 compliance to make content accessible to all users.
Implementation
- Headless CMS Implementation: Used Contentful for flexible content management with custom content models.
- Performance Optimization: Implemented lazy loading, image optimization, and caching for fast page loads.
- Search Enhancement: Integrated Algolia for powerful, faceted search across all content types.
Results & Impact
Measurable outcomes and positive impact delivered
Users spent more time engaging with articles, videos, and interactive tools.
Content quality drove significant increase in subscription rate.
User accounts and saved resources encouraged repeat visits.
Better discoverability led to more users accessing downloadable content.
