Horizon Fitness
Horizon Fitness, a growing chain of boutique fitness studios, needed a digital solution to streamline operations and enhance member experience.
Project Overview
Horizon Fitness, a growing chain of boutique fitness studios, needed a digital solution to streamline operations and enhance member experience. They wanted to move beyond using multiple disconnected systems for bookings, payments, and member engagement.
Our Solution
We developed a custom web application for Horizon Fitness, integrating workout tracking, membership management, and live class bookings seamlessly into their website.
Project Objectives
Unify Digital Experience
Create a single platform for all member interactions with the fitness studio.
Streamline Class Bookings
Simplify the process for members to discover, book, and manage fitness classes.
Enhance Member Engagement
Provide tools for tracking progress and celebrating fitness achievements.
Optimize Staff Operations
Reduce administrative workload through automation and integrated systems.
Key Features Delivered
Interactive Class Schedule
Dynamic calendar with filtering options and real-time availability updates.
Integrated Member Portal
Secure account area for managing membership, bookings, and payments.
Fitness Tracking Dashboard
Personalized data visualization of workout history and achievements.
Trainer Connection System
Direct messaging and feedback channel between members and trainers.
Automated Notifications
Customizable alerts for upcoming classes, membership renewals, and studio news.
Our Approach
Discovery Phase
- Conducted interviews with staff and members to identify pain points and opportunities.
- Mapped existing workflows and systems to understand integration requirements.
Design & Development
- UX Research & Wireframing: Created detailed user journeys and wireframes for core application flows.
- Visual Design System: Developed a component library aligned with Horizon's energetic brand identity.
- Prototype Testing: Conducted usability sessions with actual members to refine the interface.
- Technical Architecture: Designed scalable system architecture with API-first approach for future expansion.
Implementation
- Full-stack Development: Built with React frontend and Node.js backend with GraphQL for efficient data handling.
- Third-party Integrations: Connected with payment processor, email marketing system, and wearable device APIs.
- Progressive Web App: Implemented PWA features for app-like experience on mobile devices.
Results & Impact
Measurable outcomes and positive impact delivered
Automated reminders and easy rescheduling improved attendance rates.
Simplified booking process led to higher class participation.
Enhanced engagement features improved long-term member loyalty.
Automation reduced staff time spent on manual processes.
